I've been drawing since I was little. From fantasy motocross tracks to recreations of album covers, rock band logos, motorcycle brand marks and my own original characters. My dad used to say I should get into "commercial art" and would reference ads in the yellow pages. That did not interest me, of course, but years later I stumbled into graphic design and soon was doing everything from advertising, packaging, and product designs to website design & development. Even created some art that ended up in the yellow pages.
I became Art Director at Diamondback bikes before I really knew what I was doing, followed by design agency work, then running my own business Digital Ammo. My graphic design clients began asking for websites, where I started designing and building 1st and 2nd generation sites for many brands.
My client work has included the Motorcycle Industry Council, Diamondback Bicycles, Simpson Race Products, SIXSIXONE, StarTrac, Spinning®, FMF Racing, Sirius Radio, Los Angeles Auto Show, Toyota/Lexus, Honda/Acura. and more in the automotive and action sports industries.
All of that eventually led to co-founding the brand Fasthouse, a global Moto and Mountain Bike apparel brand. I'm currently the Digital Marketing Director among other things and produce most of the creative for our digital and print marketing.
I've been riding and competing on bikes since I could draw, and now 100% focused on creating original art in my spare time.